$_57.JPG?set_id=8800005007。MAX COLE has always remained true to its original philosophy—even while experiencing significant growth in recent years. By emphasizing innovation, originality, quality and value MAX COLE has refined its vision to earn worldwide recognition. MAX COLE has made the ascent from humble beginnings to its present position: a worldwide leader in affordable luxury eyewear. MAX COLE eyeglasses include demo lenses with MAX COLE logo etched into the lens. These demo lenses are designed to imitate the look of real prescription eyewear lenses as close as possible. Demo lenses can’t be worn simply as a fashion statement. Upon receipt of the frame they must be replaced with real lenses by a local optical shop regardless of prescription strength even if you have perfect vision. From the earliest design conversations, sophisticated eyewear brands such as MAX COLE develops innovative designs that feature layers of depth through the finest materials in optical. This commitment to craftsmanship delivers unmatched quality and timeless style that transform glasses from purely functional to coveted pieces of fashion art.